Posts

Boomer and the Babe
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For What it’s Worth

There are any number of so called experts that tell us, the Baby Boomer Generation, what we want. They tell others how to market to us. These experts try to explain why we do what we do, why we buy what we buy, why we live the way we live and what we need to do to insure our "comfortable retirement." Click here for the full article.
Boomer and the Babe
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Bertha Had Better Get a Clue

We were at the typical networking event. You know the one where people mill around a little, saying hello to their friends, sitting with the same people every week, having a little continental breakfast and generally not much more. I’m sure you’ve been there. Wondering WHY you are there. Heaven forbid you try to talk business with anyone; you are looked at like you’re a pariah. How dare you try to solicit business or set an appointment or get to know someone new at a networking group? Click here for the full article.
Boomer and the Babe
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Back in the Caveman Days

Back in the caveman days, people sat around the fire (who got credit for harnessing that?) and chewed the fat (literally and figuratively). They got to know each other and built relationships based on shared interests and mutual needs. Building relationships, making connections, and asking for help are important aspects of keeping a business strong and competitive. We don't have to sit around a fire to accomplish those things, but we absolutely DO need a strategy for leveraging our existing sphere of influence to connect with the right people. Marketing guru Seth Godin calls this group of "the right people" your Tribe. If you are a Facebook enthusiast, you call the right people your Friends. For Linkedin users, your right people plus their right people comprise your Connections. And if you have discovered Twitter, you are Following and being Followed. Click here for the full article.