Posts

Boomer and the Babe
,

For What it’s Worth

There are any number of so called experts that tell us, the Baby Boomer Generation, what we want. They tell others how to market to us. These experts try to explain why we do what we do, why we buy what we buy, why we live the way we live and what we need to do to insure our "comfortable retirement." Click here for the full article.
Boomer and the Babe
,

Are We Having Fun Yet

It’s time we stop complaining, quit listening to the news broadcasts and get back to work. It’s my opinion that when you listen to the media broadcasts you end up depressed. I don’t know of any business owner that can perform effectively if they are wallowing in the news we hear every day. Click here for the full article.
Boomer and the Babe
,

3 Do’s and Don’ts

If you have decided to use radio in your marketing mix you need to consider some important points that will give you the best bang for your buck. Click here for the full article.
Boomer and the Babe
,

Personal Branding

According to the dictionary definition, branding is the sum total of a company's value, including products, services, people, advertising, positioning and culture (Dictionary.com). It is also the promise of the value you'll receive for the time you spend engaging with a person or in reading their sales message Click here for the full article.
Boomer and the Babe
,

No Thank You or Kiss Off

We who write e-newsletters for the most part are doing so to disseminate what we hope is legitimate information. It is certainly the case that many of us are also trying to gain the attention of someone that is a potential customer for our service or product. That being said, I also understand that we all get a shload of crap emails. The question is what you do with the emails you receive. Is it SPAM or is it possibly good stuff but just annoying due to its volume. Click here for the full article.
Boomer and the Babe
,

Keeping an Eye On

The Boomer and The Babe is keeping an eye on the great things that are happening in Phoenix, particularly in the west valley. We will let you know when we need your help, and this is one of those times. Click here for the full article.