Clarissa Burt

Megan Cox Founder of Wink Cosmetics

Founder of Wink Natural Cosmetics Megan Cox Is A Role Model For Young Women

By Madeline Ulivieri for Clarissa International Media Group

Clarissa BurtLong luscious lashes have been the latest beauty trend. Applying fake eyelashes can be frustrating, itchy and an overall sticky situation. Chemicals in mascara and eyelash extension glue can strip away the nutrients from those long lashes of yours. Recently, the American Academy of Ophthalmology advised us lash junkies to kick our habits due to recent findings. The extension procedure and glue has caused various eye infections and swelling from bacterial and fungal infections. Don’t worry, because there is an alternative that blows these dangerous and nasty eyelash extensions out of the water. Let me introduce you fashionistas to Wink.

Wink Natural Cosmetics is a hypoallergenic formula that is made with the finest all-natural ingredients that are proven to elongate your lashes and even promote growth as well. This magic formula is free of parabens, sulfate, artificial fragrances and dyes. So there is no need to worry about waking up with swollen, irritated eyes. On average, this revolutionary product grows 57 new eyelashes and lash length increases by 13.4%. Wait, it gets better, it only takes as few as 8 to 12 weeks for your lash transformation to take place.

Now you may be questioning who created this fabulous product the beauty gods? The CEO and founder of Wink Natural Cosmetics is shockingly an undergraduate senior at MIT, Megan Cox. I was blown away when I learned all about this small town girl’s story. Megan is currently finishing up her last semester at MIT studying Operations Research at the Sloan School of Management. Growing up, Megan would never have guessed that she would become a successful entrepreneur, all before she even had her college diploma.

Megan has always had a versatile amount of interests, none of which included beauty or cosmetics. Megan’s interest for cosmetics all began in college. When the news story broke in her hometown, Bedford, Indiana her high school teachers and classmates were rather confused. She would receive texts saying, “I thought you’d be curing cancer or sending a monkey to Jupiter, but good for you! You’re doing great things.” Megan’s interests have varied from dance to raising chickens, but the key connection is that when she picks up a hobby, she completely immerses herself until she becomes an expert.

Megan created Wink to solve her one beauty problems. Like many of us, she was paying for eyelash extension fills every two weeks and spending hundreds of dollars in the process. Extensions left her natural lashes permanently shortened. She tried serums, but those failed her as well. So she sought out to create her own. She used all the money she had saved since birth to start-up Wink. Throughout the startup process Megan met with mentors, business partners and potential investors. The process was not easy, but well worth it for her. She is now working on a second product that is a 2-in-1 eye serum that brightens dark circles with the long-lasting effects of anti-aging to prevent crow’s feet.

Ms. Cox is an inspiration to young women, students and aspiring entrepreneurs. Her advice to others looking to make their dreams reality is “don’t be afraid to take risks. If you want to be successful, you’ll need to be creative. There are new challenges every day in a start-up company. Some days everything goes wrong and you’ll make thousand dollar mistakes, but just remember to breathe, do your best and trust your judgment.” Megan expressed that it is vitally important that more women join the entrepreneurship community to create more role models for young women. She hopes to be a role model for other young women in the future one day. In the words of this smart, sassy, and innovative fashionista, “all I can do is join the movement that I fully believe in.”

Check out Megan’s all-natural eyelash and eyebrow growth enhancer at or their Facebook page at

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